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Our Purpose

Focusing on Fighting Opioid Addiction

One family’s tragedy turned into a mission to proactively reach out to young people and educate them about the dangers of substance abuse, including the increasing instances of opioid addiction. Through education and awareness programs, The Palmetto Foundation works to increase awareness and support recovery in our communities.


We empower youth and families to help them avoid and overcome the destructive consequences of substance abuse, especially those related to opioid addiction and co-occurring disorders. Our transformative, community-driven programs focus on effective prevention methods and sustainable addiction recovery.


Our endeavors help reduce opiate-related abuse rates and death across South Carolina through the adoption of proven initiatives that focus on resiliency and recovery-oriented systems of care.

Did you know?

Opioids could kill nearly 500,000 Americans in the next decade


Chase Loveless died of an opioid overdose on January 22, 2014. He was a tall, strong, smart young man with great potential. His parents wanted that potential to live on, and their energy and initiative evolved into the Palmetto Foundation for Prevention and Recovery – a grassroots group of ordinary citizens who want to positively impact those struggling and living with opioid addiction and recovery.

Did you know?

The cost of opioid abuse to America is $78 Billion Dollars a year.


We engage in efficient, professional work and best practices in the prevention, intervention and recovery fight against the opioid crisis.

Prevention Focused

Community Driven

Recovery Oriented

I want to get involved!

Our Team

Martine Helou
Executive Director

Bruce Loveless
Board President

Lee Macilwinen
Board Vice President

Bill Pruett
Board Treasurer

John Sowards
Board Member

Dr. Akil Ross
Board Member

Pastor Ben Sloan
Board Member

Trey Harrell
Board Member

Dr. Jim Hayes Sr.
Board Member

Jennifer Woodard
Board Member